01
Check the path
Walk it as a new customer on a phone. Record where the next decision becomes unclear, slow, or risky.
Workbench // find the expensive gap
Put a number next to the leak before you pay to fix it.
This calculator uses your own traffic, current conversion rate, average order or lead value, and a target you choose. It does not borrow a benchmark, promise a lift, or pretend every missed sale has one cause.
Use the output as a prioritization signal. A number makes a conversation sharper; it does not prove the cause. The next step is to inspect the path that could create the improvement.
Conversion Leak Calculator
Start with the numbers you actually know.
After the number
Turn opportunity into an inspection list.
The most valuable question is not “how do we make the number bigger?” It is “which part of the path could credibly move it?”
02
Check the evidence
Compare analytics, order or inquiry records, form delivery, and support questions before choosing a fix.
03
Check the handoff
Make sure the improvement survives the form, checkout, calendar, inbox, or follow-up system behind the page.