The companion checklist
Try your website as a customer.
Open it on your phone. A “website leak” is a break between interest and a useful conversation. Finding one does not mean you need a whole new website.
Make the service clear.
Can a new visitor tell what you offer and whether you serve their area? Replace a vague slogan with a specific sentence, such as “Water heater repair in Spokane.”
Give them something real to trust.
Show your own work, useful service details, or genuine customer feedback you have permission to publish. A concrete example is more useful than an unsupported promise.
Choose an obvious next step.
Pick the action that fits the job: call, request a quote, or book. On your phone, tap the main button and check that it reaches the right number, form, or booking page.
Follow the inquiry all the way through.
Send a clearly marked test through your own form. Check the confirmation, verify that the right person receives the inquiry, and make sure someone knows who will reply.
Fix the first break you find, then test that path again. A clearer sentence or a working contact button may be a better first step than buying more traffic. These checks reveal friction; they do not guarantee more sales.