DBM // Digital Business Mechanic
DBM // Digital Business Mechanic
Engines // the operating layer

Engines: systems that keep working for your business every month.

Owners and teams who need work, requests, customers, or content to keep moving after the first build.

A service is done when we hand it over. An engine keeps running after.

The engine path

A connected layer that keeps moving after launch.

Engines carry recurring work while the owner keeps the approval boundary and the final say.

  1. 01 / CONTENT

    Turn real work into approved updates.

    Content Engine starts from the owner's actual knowledge and keeps publishing reviewable.

  2. 02 / JOB

    Keep requests from disappearing.

    Job Engine keeps intake, jobs, and next actions visible in one operating path.

  3. 03 / PORTAL

    Give each role its own view.

    Portal Engine separates manager, customer, and crew work around a shared record.

  4. 04 / REPUTATION

    Ask every customer the same way.

    Reputation Engine keeps the public review link and private feedback path equally clear.

  5. 05 / WIN-BACK

    Invite the return when it is ready.

    Win-Back Engine is coming soon for a short, personal past-customer follow-up.

Who this is for

Start with the work in front of you.

Use the data-backed offer cards below to pick a useful first move.

Engine path

Owners and teams who need work, requests, customers, or content to keep moving after the first build.

What changes

owners who want consistent visibility without inventing content from scratch · an owner-run shop that is losing requests in scattered tools · teams that need customers, managers, and crew working from the same system

The handoff

How it works

Three steps keep the next move clear.

01 / CHOOSE

Choose the closest offer.

Start from the work you can name today.

02 / SCOPE

Review the scope.

We confirm what is included before work starts.

03 / MOVE

Build, fix, or run.

The work moves to handoff or ongoing operation.

The engine catalog

Run the business

Clear scope, visible price, one next step.

Engine // content-engineBuilt to order

Content Engine

$500/mo monthly

A steady stream of real posts and updates from your actual work, so you don't have to think about it.

Includes

  • monthly plan built from your jobs
  • drafts for website, Google Business Profile and social posts
  • you approve before anything goes out

Best for: owners who want consistent visibility without inventing content from scratch

Done-For-You tier$800/moWe write, schedule and publish. You just show up and do the work.
Engine // job-engineBuilt to order

Job Engine

$500 setup $299/mo

The core system for an owner-run shop, like the Ironclad Construction system: your site, a way for customers to reach you, and one place to track requests and jobs.

Includes

  • business site
  • customer request form
  • simple job and request tracker
  • email alerts for new requests
  • ongoing updates and support

Best for: an owner-run shop that is losing requests in scattered tools

Engine // portal-engineBuilt to order

Portal Engine

$1,000 setup $499/mo

A full system where the manager, customers and crew each log in and see their own view. See the role-based portal in the IronClad demonstration.

Includes

  • public site
  • role-based logins
  • requests and work orders with status
  • cost tracking per job
  • messaging
  • payments setup when you're ready
  • ongoing updates and support

Best for: teams that need customers, managers, and crew working from the same system

Engine // reputation-engineBuilt to order

Reputation Engine

$300 setup $249/mo

After each job, every customer gets a simple request to review you on Google.

Includes

  • automatic requests by email (text only with customer consent)
  • the same public review link for every customer
  • a private "tell us directly" option shown to everyone
  • alerts to you for private feedback and low reviews
  • draft replies to every review for you to approve
  • monthly report

Not included: incentives for reviews, fake reviews, review removal.

We ask every customer the same way.

Pairs with: Job Engine, Portal Engine

Engine // win-back-engineComing soon

Win-Back Engine

$199 setup $299/mo up to 200 contacts

A short, personal email series to past customers who haven't been back.

Includes

  • three-email sequence written in your voice
  • replies go straight to you
  • unsubscribe handled
  • monthly results

Not included: purchased lists, cold texts.

One clear next step

Ready to see what fits?

Use the free diagnostic and we will help connect the problem to the right service or engine.

Talk through the right engine